The business of growth

Farm management system CropX has announced the completion of a Series C financing round with $30 million in funding.

The funding will be used to acquire new companies that have complementary technologies and market reach. In 2020, CropX bought kiwi aggregation firm Regen and have continued to buy companies to build out their global offering.

CropX clearly believes there’s a global market for soil data, irrigation, and nutrient management. Could we see other smaller companies following their lead and acquire other companies as a method of expansion?