Reducing beef’s environmental hoof-print

The Government is supporting a genetics programme dedicated to creating the next generation of New Zealand cattle. These cows will be designed specifically for NZ landscapes and frameworks, with an aim to create more efficiency, with a lower environmental ‘hoof-print’.

The move has the ability to increase profit by $460m over the next 25 years, as well as decrease emissions by 10% per kilogram produced.

Is cross breeding more acceptable to consumers than vaccines, feed additives and chemicals sprayed onto pastures?