News and Success Stories

Published 27 July 2023

New Market Immersion: Hort Automation in the USA

Scheduled to be the perfect lead-in to the FIRA-USA 2023 event, this market immersion aims to connect New Zealand agritech companies with growers, researchers and horticulture experts in America.

The market immersion runs 10-18 September and will start by exploring Washington and Oregon, before moving south into California. We will be on-farm meeting with fruit, grape and vegetable growers, seeing automation technology in action and understanding the growing methods used. 

The trip concludes with the FIRA USA 2023 event in Salinas from 19-21 September which will showcase international autonomous and robotic farming solutions. 

This will be the second market immersion trip we have run in the United States this year after a successful Californian market immersion in June. Members of our most recent trip have described the high level and quality of access which these market immersions provide, allowing them to “get exposure to relevant growers and industry members without having to do all the hard and time-consuming organising [themselves].”

Spaces are limited.