Crop-free protein magic in the making!

Jooules, a Kiwi start-up from the 2023 Sprout Agritech accelerator, focuses on sustainable protein production out of thin air - hydrogen and carbon dioxide.

They aim to decouple protein production from crops to address the challenge of feeding a growing global population. Today, humanity consumes many hundreds of millions of tonnes of protein each year. By 2030 we are expected to consume 800 million tonnes, and double that again by 2050. Being able to generate that amount of protein is a significant challenge, but presents a fantastic opportunity for companies like Jooules.

When food is produced without flora or fauna, what else changes about our way of life?