News and Success Stories

Published 25 July 2023

Clean propagation

Former Impossible Burger Chief Financial Officer, David Lee, is now creating AI for agritech with the launch of his new start up, Inevitable Tech.

Their first product is a “clean propagation” system which ensures healthy seeds and robust seedling growth. But the vision of the company is actually data acquisition to feed AI capabilities - they’re already working with partners in controlled environment agriculture, the most data-rich environment in farming.

Can New Zealand even compete? Do we have the capability and drive to play a part in the global AI storm we’re seeing in agritech?