Agritech Activator

Western Australia Market Immersion 20

Event dates: 14 Feb – 22 Feb 2024

Western Australia

Join the New Zealand Delegation for the Western Australia Market Immersion and evokeAG 2024 Conference

Join us for an incredible opportunity to explore the world of agritech in Western Australia! Callaghan Innovation proudly presents the Western Australia Market Immersion from Wednesday 14 - Wednesday 21 February, specially crafted for New Zealand agritech businesses, researchers, growers, and other agritech enthusiasts.

This trip is the perfect chance for you to expand your network with industry professionals and gain valuable insights into the South Australian market.

There are only a limited number of spots on this market immersion don't miss this incredible opportunity to immerse yourself in the world of agritech and build valuable connections with industry experts!

The Asia-Pacific region's premier agrifood tech event AgriFutures evokeAG. is heading to Perth in 2024. The conference will attract agrifood innovators from around the world such as farmers, processors, innovators, accelerators, start-ups, researchers, universities, corporates, Government and investors.

Technology has always been at the forefront of Western Australia’s agricultural industry to enable better, faster and more sustainable food production.

Market Immersion Agenda

This is the proposed agenda - it is subject to change based on availability and timing.


Day 1 - Wednesday 14 February

Heading to South West region - The South West is an important agricultural region, known for dairy farming, horticulture, and other agricultural activities. The fertile soils support a variety of crops and livestock.
Welcome brunch with Western Australian Government - Department of Primary Industries and Regional Development (DPIRD), they have been at the forefront of adopting agritech to improve agricultural practices, increase productivity, and enhance sustainability in the state. Read more here.

Day 2 - Thursday 15 February

Tour around South West region. 

Day 3 - Friday 16 February

Today we will slowly be making our way back towards Perth. Food Innovation Precinct Western Australia (FIPWA) - FIPWA is Western Australia's first centre of agri-food innovation excellence, an ecosystem of research and development.

Day 4 - Saturday 17 February

Enjoy a free day to discover the vibrant coastal charm of Perth. Things to do in Perth.

Day 5 - Sunday 18 February

Morning - free time.

In the afternoon, Callaghan Innovation and Western Australian Government - Department of Primary Industries and Regional Development (DPIRD) are jointly hosting a Let’s Connect Network Event 3-7pm. This is an opportunity where you can meet others travelling over from New Zealand, our various hosts throughout the week, other sector experts from Australia and other delegations heading to evokeAG.

Day 6 - Monday 19 February

Today we will travel in and around Perth

Australian Automation and Robotics Precinct (AARP) - provides local, national, and global companies with a unique testing and development environment that is unparalleled in Australia, and one of the biggest facilities of its kind in the world.

Day 7 and 8 - Tuesday 20 and Wednesday 21 February

Our programme is designed as the perfect lead-in to evokeAG 2024. Please note that you will need to purchase your own tickets to attend evokeAG. The event will take place at the Perth Convention and Exhibition Centre.


To give you a ballpark figure for the expenses you are likely to incur as part of this trip, please see our estimated budget for the trip - right click, open in the new tab.


We encourage you to get your flights booked.

When it comes to arrival, please make sure you're in Perth before Wednesday 14 February, therefore we recommend you fly in Tuesday 13 February.

As for departure, the evokeAG conference finishes and our Market Immersion on Wednesday 21 February, however you might want to attend some of the evokeAG tours or attend other meetings.

Travel Insurance

If you can’t afford travel insurance, you can’t afford to travel. Please ensure you have adequate coverage.


Our selected hotels are:

  • Tuesday 13 February - Oaks Perth Hotel, Perth | 1 night | from $186.00 p/n

Oaks Perth Hotel | 305 Murray St, Perth WA 6000, Australia

  • Booking link

  • Booking code: EVOKEAG24

  • Breakfast bundle can be purchased at booking - from $30 p/p

  • Booking can only be booked via this link - no phone booking

  • Wednesday 14 & Thursday 15 February - Esplanade Hotel, Busselton | 2 nights | from $115 - $190 p/n

Esplanade Hotel | 32-38 Marine Terrace, Busselton

  • Booking code (TBC)

  • Friday 16 - Wednesday 21 February - Oaks Perth Hotel, Perth | 6 nights | from $203.00 - $230 p/n

  • Refer to booking code above

For other accommodation options - visit the evoke accommodation discount page. (If you choose to organise your own accommodation, you will need to meet at these hotel locations to board the bus).

Bus Transport and Distances

We'll be renting a bus to travel around as a group. It's worth keeping in mind that Western Australia is a pretty big place, so some distances might be longer than you expect.


Callaghan Innovation will be funding a number of agritech companies, researchers and growers to attend this market immersion. You will be expected to pay for everything up front and will invoice us once you return. More details will be shared in the coming weeks.

Traveller’s checklist:

A helpful list of things we think you should do to be ready for this trip:

  • Book flights.

  • Get travel insurance.

  • Book accommodation for Perth - Oaks Perth Hotel - see links above in accommodation section for codes

  • Book accommodation for Busselton - Esplanade Hotel

  • Register for Let’s Connect Network Event Sunday 19 February - (TBC)

  • Buy tickets to evokeAG.

  • Welcome Event ticket - for an unforgettable evening at the stunning Royal Perth Yacht Club of Western Australia on Monday, 19 February 2024. The Welcome Event is the perfect opportunity to connect with innovators and delegates before the main event. Don't miss out on this incredible experience - secure your ticket now and make the most of your evokeᴬᴳ⋅ 2024 journey. Welcome Event ticket price: $150, (optional to attend).

  • Conference tickets for Tuesday 20 February and Wednesday 21 February. International delegate: $1,100.

  • Join the WhatsApp WA Market Immersion group - (TBC)

  • Wear closed toe shoes for field tour - possible foot baths.

  • Business Casual clothes for evenings and during evokeAG.

Tag social posts with trip hashtag #evokeAG24 #agritechactivator #NZagritechinWA