Events and Programmes

15 - 22 February 2023

Australian Market Immersion 2023

We're taking a delegation of New Zealand companies to South Australia in the lead up to evokeAG.

Our intention is to spend valuable time in-market to engage with local growers, innovators, researchers and investors to help them better understand the opportunities for their products and services.

We are running a number of events and hope you can join us for this amazing experience. All the details you need are below, and if you have any questions, drop me a note: [email protected]

See you in Adelaide!

- Sophie Rebbeck

Post Market Immersion follow up items

Thanks to everyone who made this trip a massive success. We have shared a few items below for your reference.

Useful Links

Registration Options

Australian Market Immersion: 15 - 17 February

Join the entire experience with over 40 other New Zealand delegates!

Let's Connect: Sunday 19 February

Callaghan Innovation in collaboration with AgriFutures Australia, Plant & Food Research and Veeva Systems will host a Let’s Connect networking event.

A networking event for New Zealand and Australian companies working in the agritech sector who will be attending evokeAG 2023 in Adelaide.

Meet the South Australian Ecosystem: Monday 20 February

A day-long, market immersion experience for New Zealand companies working in the agritech sector. This trip is perfect for those wanting to explore and understand the agritech sector in and around Adelaide. 

Detailed Itinerary

Wednesday 15 February

Join us at the welcome dinner to kick off the market immersion.

Thursday 16 + Friday 17 February

We will start the day by visiting the University of Adelaide - the Waite Campus. The group will then escape Adelaide until the weekend on a Horticulture Field Trip.

These trips are proudly hosted by Callaghan Innovation, Elders and the South Australian Government PIRSA.

>> Field Trip: Horticulture - Loxton, South Australia

  • Three hours North East of Adelaide we have an action packed day centred around horticulture (e.g: citrus, almonds, viticulture, potatoes, glasshouses). 

  • Farmer/grower dinner 

  • Overnight stay in Loxton

  • Visiting local farmers and growers

  • Agritech demos

  • Map of Loxton, SA 

Saturday 18 + Sunday 19 February

The weekend is mostly yours to enjoy.

From 3pm Sunday Callaghan Innovation in collaboration with AgriFutures Australia, Plant & Food Research and Veeva Systems will host a Let’s Connect networking event.

Allowing NZ companies and Australian counterparts to meet with hand-selected and relevant sector experts prior to attending the conference.

Monday 20 February 

Meet the South Australian ecosystem (in and around Adelaide). We will start with a funding breakfast event, if you are looking at entering the South Australian market, understand what funding you can access and things you need to know about the market.

We will have presentations from NZTE, Hydra Consulting/FOMENT, Farmers2Founders, Hort Innovation and the South Australian Government DTI. We will then head for a networking lunch at Lot Fourteen to meet with some of their tenants and understand what makes their ecosystem so special.

Our last visit for the day will be at the South Australian Aquatic Science Centre

Tuesday 21 + Wednesday 22  February

The evokeAG Conference - Down to Earth where you will explore how farming, tech, science and people collectively have the power to bring innovative ideas to life.

Please note you need to purchase your own conference tickets - visit their website.


We have our flights booked and encourage you to do the same. There are some reasonable prices around, and some good direct services from Auckland to Adelaide. Book ASAP.


The delegation will depart from and return to the Holiday Inn Express, for the market immersion. The evokeAG website has some other accommodation options. Note the Adelaide Fringe Festival is on at the same time, so make sure you get your room booked.

Travel Insurance

If you can’t afford travel insurance, you can’t afford to travel. Please ensure you have adequate coverage.

Traveller Checklist

  • Flights booked

  • Travel insurance

  • Accommodation for Adelaide booked - please book night of Wed 15 Feb, then Friday 17 Feb through to your departure date

  • Accommodation for Field Trip booked

  • evokeAg Tickets purchased

  • Join the Whatsapp AUS MARKET IMMERSION group

  • Provide t-shirt sizing to Kerrie ([email protected]) by Friday 3 February 10am

  • Tag social posts with trip hashtag #AusImmersion

  • Register for SA Meet Up (if interested)

  • Ensure you have closed toe shoes

  • Review dress code requirements when packing

  • Sunglasses, sunscreen, mozzie repellent & hat

  • Review Delegate Profile booklet linked here. Send any required amendments to [email protected] by Tuesday 7 February